--- title: Freshpaint | Healthcare Privacy Platform description: Freshpaint bridges the gap between member privacy & digital marketing by ensuring sensitive data is never shared with tools that aren’t HIPAA-compliant. image: https://info.freshpaint.io/hubfs/Freshpaint-Favicon%20(32x32).png --- [![](https://assets-global.website-files.com/62962823bc0f135ff1f3fa03/62962823bc0f13d57cf3fd08_Freshpaint%20logo%20light.svg)](https://www.freshpaint.io/) Product ![Healthcare privacy platform](https://info.freshpaint.io/hubfs/freshpaint-data-governance-icon.svg) ###### Healthcare privacy platform [BAA Supported Platform](https://www.freshpaint.io/product/baa-supported-platform) [Safe by Default Approach](https://www.freshpaint.io/product/safe-by-default) [Complete Visitor Journey](https://www.freshpaint.io/product/complete-visitor-journey) [Secure Server-Side Connections](https://www.freshpaint.io/product/secure-server-side-connections) [Web Tracker Monitoring](https://www.freshpaint.io/web-tracker-monitoring) [Audiences](https://www.freshpaint.io/freshpaint-audiences) [Ad Performance](https://www.freshpaint.io/ad-performance) ![Event tracking](https://info.freshpaint.io/hubfs/data-collection-icon.svg) ###### Event tracking [Google Tag Manager Support](https://www.freshpaint.io/product/google-tag-manager-support) [Autotrack](https://www.freshpaint.io/product/autotrack) [Precision Tracking](https://www.freshpaint.io/product/precision-track-apis) ![Data Integrations](https://info.freshpaint.io/hubfs/integrate-icon.svg) ###### Data Integrations [Destinations & Sources](https://www.freshpaint.io/integrations) Use Cases [Analytics](https://www.freshpaint.io/hipaa-compliant-analytics) [Advertising](https://www.freshpaint.io/hipaa-compliant-advertising) [Maps](https://www.freshpaint.io/hipaa-compliant-maps) [Translation](https://www.freshpaint.io/translation) [Data Warehouse](https://www.freshpaint.io/product/warehouses) [Videos](https://www.freshpaint.io/engage-patients-with-privacy-first-videos) [Customers](https://www.freshpaint.io/customers) [Pricing](https://www.freshpaint.io/pricing) [Partners](https://www.freshpaint.io/become-a-partner) Resources [FAQ](https://www.freshpaint.io/blog/marketing-in-a-hipaa-world) [Blog](https://www.freshpaint.io/blog) [Privacy Hub](https://www.freshpaint.io/healthcare-privacy-hub) [Events](https://www.freshpaint.io/events-webinars) [eBooks, Reports & More](https://www.freshpaint.io/ebooks-reports-and-more) [Docs](https://freshpaint.io/documentation) [About](https://www.freshpaint.io/about) [Start free](https://info.freshpaint.io/contact-sales-old?hsLang=en) [LOG IN ➔](https://app.freshpaint.io/login) [get a demo](https://www.freshpaint.io/contact-sales) Healthcare Privacy Platform # Unlock High Performance Marketing & Protect Member Privacy Payers trust Freshpaint to make member campaigns measurable and compliant. Restore visibility, track what drives member enrollment and retention, and cut wasted spend while staying HIPAA compliant across Google, Meta, TikTok, DSPs and more. - **Drive Member Growth Safely:** Run high-impact campaigns, measure conversions with precision, and retarget responsibly. - **Eliminate Wasted Spend:** Restore targeting accuracy and reduce cost-per-lead while staying HIPAA-safe. - **Reach the Right Audience:** Build privacy-safe audiences from onsite behavior, plan interest, quote request, geographic location, and more. - **Compliance Built-In:** Ensure every digital vendor and campaign stays HIPAA-compliant, giving Legal, Privacy, and IT peace of mind while enabling Marketing to move fast. ## **Meet With Freshpaint**   Trusted by Healthcare ![caresource1](https://info.freshpaint.io/hubfs/caresource1.png) ![columbus](https://info.freshpaint.io/hubfs/columbus.svg) ![baptist](https://info.freshpaint.io/hubfs/baptist.svg) ![650bfb9590bacc4fb80d039b\_layer](https://info.freshpaint.io/hubfs/650bfb9590bacc4fb80d039b_layer.svg) ![yale](https://info.freshpaint.io/hubfs/yale.svg) ![prioritywhite](https://info.freshpaint.io/hubfs/prioritywhite.png) ## Privacy Makes Healthcare Marketing Harder The tracking technologies on your website that power advertising and analytics are giant personal user data vacuums that put your organization at risk of violating privacy regulations. As a healthcare marketer, you need to supply data to those tools for maximum ROI, but you have to do it in a HIPAA-compliant way. Freshpaint unlocks that ability.  [Meet with Our Team](https://info.freshpaint.io/payers-meet-freshpaint) [![Freshpaint HIPAA](https://info.freshpaint.io/hubfs/Freshpaint%20Hero.png)](https://info.freshpaint.io/payers-meet-freshpaint) ## Get a HIPAA-Compliance Check Up Generate a comprehensive scan of all the pages on your domain(s) to audit what trackers are running where, so you can quickly make the decisions that keep you HIPAA-compliant. [SCAN MY SITE](https://info.freshpaint.io/custom-web-tracker-report?hsLang=en) [![01 (2)](https://info.freshpaint.io/hubfs/01%20(2).png)](https://info.freshpaint.io/custom-web-tracker-report?hsLang=en) ## The Payer Blueprint for Privacy-Safe Performance Marketing Learn how leading payers are restoring campaign visibility, and cutting wasted ad spend and CAC, without risking PHI. Get a proven Privacy-First Framework with case studies and best practices for compliant tracking across Google, Meta, TikTok, and DSPs. [READ MORE](https://www.freshpaint.io/blog/how-payers-can-balance-hipaa-compliance-and-marketing-performance?9b1b0e1f_page=6) ![payersebookmock (1)](https://info.freshpaint.io/hubfs/payersebookmock%20(1).png) ## "Freshpaint allows us to do more with less. We really understand where our marketing dollars are going, and we can move those dollars around to drive the best results." Arden Kaley, VP Growth Marketing ![LetsGetCheckedLogo](https://info.freshpaint.io/hs-fs/hubfs/6666ff4ac7ff58918a67ea50_letsgetchecked-logo-n1.png?width=182&height=61&name=6666ff4ac7ff58918a67ea50_letsgetchecked-logo-n1.png) [SEE THE FULL STORY](https://www.freshpaint.io/case-studies/driving-efficient-marketing-letsgetcheckeds-return-to-data-driven-marketing-with-freshpaint) ![Graphic Card for Website Events Page 1920x1080-1](https://info.freshpaint.io/hubfs/Graphic%20Card%20for%20Website%20Events%20Page%201920x1080-1.png) ## **Payer Marketing Masterclass: Enrollment, Compliance & Retention** Access this exclusive, on-demand session where leading payer marketing and compliance experts reveal how to drive growth in a regulated world. - **Boost Enrollment:** Attract and convert the right members with data-driven tactics - **Improve Retention:** Engage members through compliant, personalized outreach - **Navigate Privacy Laws:** Stay ahead of HIPAA and emerging state data regulations [ACCESS NOW](https://info.freshpaint.io/on-demand-payer-marketing-masterclass?hsLang=en) ## Watch Our Latest Webinar In this on-demand webinar, a legal expert with more than 10 years of experience in healthcare law will explore the recent privacy regulations impacting health care providers and discuss strategies for payers to proactively prepare for establish a strong preventative defense against potential legal and regulatory challenges. [WATCH NOW](https://info.freshpaint.io/what-payers-need-to-know-on-demand?hsLang=en) [![The Future of Healthcare Privacy Webinar Images - On Demand](https://info.freshpaint.io/hubfs/The%20Future%20of%20Healthcare%20Privacy%20Webinar%20Images%20-%20On%20Demand.png)](https://info.freshpaint.io/what-payers-need-to-know-on-demand?hsLang=en) ![freshpaint-logo](https://info.freshpaint.io/hubfs/freshpaint-logo.svg) © 2026 Freshpaint | Crafted in San Francisco ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://info.freshpaint.io/media-transcripts/182117257841/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://6516988.fs1.hubspotusercontent-na1.net/hubfs/6516988/LetsGetChecked%20Returns%20to%20Data-Driven%20Marketing%20with%20Freshpaint.mp4", "dateModified" : "2026-01-28T16:22:33.972Z", "description" : "LetsGetChecked Returns to Data-Driven Marketing with Freshpaint", "duration" : "PT2M26.75S", "height" : 720, "name" : "LetsGetChecked Returns to Data-Driven Marketing with Freshpaint", "thumbnailUrl" : "https://6516988.fs1.hubspotusercontent-na1.net/hubfs/6516988/LetsGetChecked%20Returns%20to%20Data-Driven%20Marketing%20with%20Freshpaint.mp4/medium.jpg", "uploadDate" : "2024-10-29T20:01:45.664Z", "width" : 1280 } ```