Unlock High Performance, HIPAA-Compliant Marketing

Freshpaint Eliminates PHI from CallRail Data, Creating a Privacy-First Marketing Ecosystem

CallRail signs BAAs with Healthcare/HIPAA plan customers, covering the data they capture. But sending that data to third parties like Google and Meta poses a risk.

CallRail's integration with Freshpaint means you can govern and send that data to your most critical martech tools in a privacy-first way.

Learn more about how you can:

Optimize performance by using call data in ad platforms.
Gain deeper insights with advanced analytics to understand user journeys.
Unlock privacy-first data warehouses for unparalleled learnings.

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How Freshpaint and CallRail are Bridging the Gap Between Performance and Privacy

On-Demand Webinar: Healthcare marketers face a unique challenge: They need data to fine-tune their campaigns, but privacy guidelines make it tricky to use that data while protecting patient privacy.

The solution isn’t to stop collecting marketing data altogether—it’s building a privacy-first foundation that makes your marketing data as safe as it is powerful. That’s where Freshpaint’s new integration with CallRail comes in.

Unlock High Performance Marketing & Protect Patient Privacy

Freshpaint bridges the gap between patient privacy and digital marketing by ensuring sensitive data is never shared with tools that aren't HIPAA-compliant.

What the AHA Lawsuit Ruling Means for the Future of Privacy in Healthcare

On-Demand Webinar: on June 20, 2024, a federal judge vacated a narrow part of the HHS guidance around tracking technologies, ruling that a person's IP address combined with a visit to a specific webpage isn't enough to constitute protected health information (PHI).

This new guidance started a whirlwind of speculations about the future of privacy in healthcare marketing. However, most of the risks around consumer privacy haven't changed — and the stakes are higher than ever. In this webinar, a legal expert with more than 10 years of experience in healthcare law will help attendees understand the four key areas of risk in healthcare privacy and cut through the legal jargon to understand what the AHA ruling actually means and what might happen next.