ON-DEMAND WEBINAR

What the AHA Lawsuit Ruling Means for the Future of Privacy in Healthcare

Available On-Demand

On June 20, 2024, a federal judge vacated a narrow part of the HHS guidance around tracking technologies, ruling that a person's IP address combined with a visit to a specific webpage isn't enough to constitute protected health information (PHI).

This new guidance started a whirlwind of speculations about the future of privacy in healthcare marketing. However, most of the risks around consumer privacy haven't changed — and the stakes are higher than ever.

In this on-demand webinar, a legal expert with more than 10 years of experience in healthcare law will help attendees understand the four key areas of risk in healthcare privacy.

Expect to:

Cut through the legal jargon to understand what the AHA ruling actually means and what might happen next.
Assess the four pillars of healthcare privacy and their inherent risks.
Learn how to safeguard your tech stack to ensure sensitive information doesn’t end up in the wrong hands.
Understand how to approach the future of healthcare marketing from a privacy-first standpoint.

Watch the highlights or fill out the form to see the whole webinar👇

Trusted by Healthcare

Featured Speakers

Jennifer Pike

Counsel in the Health Care Group

Ray Mina_Freshpaint_Head of Marketing

Ray Mina

VP of Marketing

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Generate a comprehensive scan of all the pages on your domain(s) to audit what trackers are running where, so you can quickly make the decisions that keep you compliant with privacy laws like HIPAA.

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