Did Privacy Kill Abbott's Performance Marketing? Let's Bring It Back, Safely.
Was Abbott forced to shut off tracking tools after a legal review? You’re not alone, and you’re not out of options.
When pixels disappeared, so did your visibility. Leads dropped. Acquisition costs rose. But your performance marketing doesn’t have to suffer. Freshpaint can help Abbott restore end-to-end tracking for D2C campaigns, while keeping patient data private and staying HIPAA and CCPA compliant.
Stop Wasting Ad Spend Without Compromising Compliance
You’re investing in performance marketing, but how much of that performance is disappearing into the dark?
Freshpaint can help Abbott safely reclaim visibility, restoring the behavioral data needed for effective targeting while staying HIPAA-compliant.
Try our ROI calculator to see what you’re leaving on the table.
"Freshpaint allows us to do more with less. We really understand where our marketing dollars are going, and we can move those dollars around to drive the best results."
Arden Kaley, VP Growth Marketing
Get a Data Privacy Compliance Check Up
Generate a comprehensive scan of all the pages on Abbott's domain(s) to audit what trackers are running where, so you can quickly make the decisions that keep you compliant with data privacy laws and HIPAA.
How to Avoid Privacy Pitfalls in Med Device Marketing
How One Med Device Brand Cut CPL 10x After Losing the Meta Pixel
When a global diabetes brand was forced to remove the Meta Pixel, they lost 90% of leads and saw CPL spike 10x. With Freshpaint, they rebuilt attribution, restored performance, and cut CPL back down — turning compliance into a competitive comeback.
Ready to See What Freshpaint Can Unlock for Abbott?
Freshpaint gives Abbott a path to launch DTC campaigns faster, prove ROI, and protect patient trust, all at once. Book a strategy session with Jennie to learn how.
