Direct-To-Consumer, Direct-To-Risk? How to Avoid Privacy Pitfalls in Pharma and Med Device Marketing

Direct-to-consumer (DTC) marketing is driving growth for pharma, med device, and life science brands, but it’s also driving legal risk. This ebook shows you how to run high-performing, privacy-first campaigns without triggering lawsuits or losing patient trust.

Expect to learn: 

• Why tools like Meta Pixel and Google Analytics are landing marketers in legal trouble

• How new state laws go beyond HIPAA—and what that means for your ad strategy

• How one global diabetes med device brand recovered from a 90% lead drop after removing the Meta Pixel

• A 5-step framework to stay compliant without killing performance and attribution