What the AHA Lawsuit Ruling Means for the Future of Privacy in Healthcare

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On June 20, 2024, a federal judge vacated a narrow part of the HHS guidance around tracking technologies, ruling that a person's IP address combined with a visit to a specific webpage isn't enough to constitute protected health information (PHI). 

This new guidance started a whirlwind of speculations about the future of privacy in healthcare marketing. However, most of the risks around consumer privacy haven't changed — and the stakes are higher than ever.
 
In this on-demand webinar, a legal expert with more than 10 years of experience in healthcare law will help attendees understand the four key areas of risk in healthcare privacy and cut through the legal jargon to understand what the AHA ruling actually means.
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Scan Your Website For Privacy Risks

Generate a comprehensive scan of all the pages on your domain(s) to audit what trackers are running where, so you can quickly make the decisions that keep you compliant with privacy laws like HIPAA.

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Engage with a growing community of healthcare marketers at Freshpaint's other in-person and on-demand events. 

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Marketing & Protect Patient Privacy

Freshpaint bridges the gap between patient privacy and digital marketing by ensuring sensitive data is never shared with tools that aren’t HIPAA-compliant.

Unlock High Performance Marketing & Protect Patient Privacy
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