Healthcare providers are still dealing with the fallout from updated guidance on HIPAA and tracking technologies. This eBook covers everything CISOs need to know about how to help their marketing teams comply with the new guidance.
Expect to learn:
🏥 What this guidance means for healthcare marketers and legal/security teams
📈 Why tracking technologies violate HIPAA
✍️ Why a BAA alone isn't enough to protect you
🗣 How to make ads and analytics tools HIPAA-compliant
Generate a comprehensive scan of all the pages on your domain(s) to audit what trackers are running where, so you can quickly make the decisions that keep you HIPAA-compliant.
Engage with a growing community of healthcare marketers at Freshpaint's other in-person and on-demand events.
Freshpaint bridges the gap between patient privacy and digital marketing by ensuring sensitive data is never shared with tools that aren’t HIPAA-compliant.