Healthcare Marketing Privacy Webinar Series: Ep. 3
Making Ads & Analytics HIPAA-Compliant

ON-DEMAND

Healthcare marketers rely on digital advertising to meet future patients where they are. We think it’s a good thing to create awareness for consumers about how they can improve their quality of life. Learn how Freshpaint’s Healthcare Privacy Platform helps marketers continue to leverage their digital ad ecosystem and meet the patient privacy requirements mandated by HIPAA.

What You’ll Learn:

  • Why the HHS guidance was about web trackers and not the ads and analytics tools themselves
  • How you can still get a complete view of the visitor journey without sharing PHI
  • How you can still gain attribution insights and optimize for conversions in ad platforms without violating HIPAA

 

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Featured Speakers

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James Silvester

Head of Sales Engineering

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Zach Hauer

Senior Sales Engineer

Get a HIPAA Compliance Check-Up

Generate a comprehensive scan of all the pages on your domain(s) to audit what trackers are running where, so you can quickly make the decisions that keep you HIPAA-compliant.

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Marketing & Protect Patient Privacy

Freshpaint bridges the gap between patient privacy and digital marketing by ensuring sensitive data is never shared with tools that aren’t HIPAA-compliant.

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