Paid Media That CFOs Actually Like: How Urgent Care Leaders Are Resetting Spend for the New Year With Better Data 

A private roundtable for urgent care marketing and growth leaders

📅 Wednesday, January 21, 2026
🕚 12:30 PM PT / 3:30 PM ET
💻 Virtual · Seats are limited

A new year means new budgets, new expectations, and the same old question from finance: Is this actually working?

Join Lisa Overman, Marketing Vice President at Exer Urgent Care and a small group of urgent care marketing leaders for a candid, peer-led roundtable on how teams are optimizing paid media spend with better data, smarter signals, and clearer outcomes. No presentations. No pitches. Just real conversations about what’s changing this year and why.

What This Roundtable Is About

Urgent care marketing is under pressure. Paid media costs keep climbing, privacy expectations are higher than ever, and leadership wants proof that spend is driving real patient visits.

This roundtable is designed to help you learn directly from other urgent care teams who are navigating the same challenges and making smarter decisions heading into the new year.

What You'll Discuss

• What paid media tactics you are rethinking this year
• How teams are optimizing Google and Meta spend with cleaner, privacy-safe data
• Which metrics actually influence budget decisions today
• How marketers are aligning with CFOs and finance teams
• What changes when you can tie spend to real patient visits
• Where teams are cutting waste and doubling down on what works

This is a camera on, peer-led conversation, not a webinar. Bring your challenges, your questions, and your thoughts on what's working (or not) in today's urgent care marketing landscape.