Retain to Grow: Mapping the Patient Journey from Click to Chair

A private roundtable for DSO marketing and growth leaders

📅 Tuesday, July 22, 2025
🕚 11:00 AM PT / 2:00 PM ET
💻 Virtual · Seats are limited

How confident are you that your marketing is driving real patient visits, not just clicks and leads?

If you're not sure, you're not alone. Most DSOs struggle to track what’s actually working. Attribution breaks. Retention data is murky. And compliance risks are often hiding in plain sight.

In this 60-minute roundtable, you’ll join a small group of DSO marketing leaders for a candid discussion on how to connect the dots across the full patient journey — from the first ad click to the second visit. We’ll talk about the real impact of broken tracking, the cost of flying blind, and how DSOs are solving these challenges to drive smarter growth.

💡 Like BU Dental: when they removed tracking due to HIPAA concerns, their cost-per-acquisition spiked nearly 8x. After switching to Freshpaint, they restored visibility and cut acquisition costs by 30%, all while staying fully compliant.

What you'll take away:

• Where attribution typically breaks (and how to fix it)
• How retention data is being used to drive revenue, not just reports
• What HIPAA-safe tracking actually looks like in real life
• How DSO peers are navigating flat budgets, PE pressure, and tech sprawl