Resetting Ortho Marketing for the New Year: Performance Without the Privacy Risk 

📅 Thursday, January 22, 2026
🕚 12:30 PM PT / 3:30 PM ET
💻 Virtual · Seats are limited

A new year brings new budgets, new growth goals, and a fresh look at how digital marketing is really performing.

What This Roundtable Is About

Orthopedic marketing relies on high-intent digital moments, long consideration cycles, and trust built over time. Many teams still lack clear visibility into which campaigns actually drive consults, procedures, and long-term patient value. At the same time, patient privacy expectations are rising and tracking practices are under greater scrutiny.

This peer-led roundtable is hosted by Rob Reyes, Account Executive at Freshpaint and Blair Primis, Chief Growth Officer at OrthoCarolina to discuss how teams are modernizing digital marketing, improving performance visibility, and reducing privacy risk as they plan for the new year.

What You'll Discuss

• How orthopedic groups are rethinking digital marketing heading into the new year
• Which channels are driving new patient consults and procedures
• How teams are measuring performance beyond clicks and web traffic
• Where patient data and privacy risks exist in common ortho marketing setups
• How other healthcare marketers are approaching privacy-first performance
• What changes make sense to prioritize in Q1 for orthopedic growth

This is a camera on, peer-led conversation, not a webinar. Bring your challenges, your questions, and your thoughts on what's working (or not) in today's ortho marketing landscape.