Privacy-First Marketing

Freshpaint + Viant: The Safe Way to Scale Healthcare Marketing

The privacy-compliant performance engine
healthcare marketers have been waiting for.

Freshpaint protects your patient data. Viant puts it to work — turning privacy-safe signals into high-impact campaigns across CTV, digital, audio, and more.

Now you can reach high-value audiences, drive real outcomes, and stay 100% HIPAA-compliant.

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See It In Action👇

Trusted by Healthcare

Your Campaigns. Expanded.

Reach more patients—without the privacy sacrifice. Healthcare marketers shouldn't have to choose between performance and compliance. Now you don't have to.

Freshpaint + Viant makes it easy to launch HIPAA-compliant campaigns across one of the most powerful DSPs in the market—no workarounds, no legal gray areas.

Get full-funnel reach, track real conversions, and protect patient privacy by default.

Why Freshpaint + Viant?

Everything You Need to Run Smarter, Safer Campaigns.

Stay secure and compliant: Freshpaint strips sensitive patient data before sending it to Viant, helping you meet HIPAA requirements with no extra hassle.
Unlock accurate conversion tracking: Measure real campaign performance with privacy-safe click-through and view-through conversions — enabling smarter optimization.
Drive smarter targeting and ROI: With clean, compliant lower-funnel data from Freshpaint, Viant can refine audience segmentation, improve bidding strategies, and boost return on ad spend.
Focus on growth, not risk: Freshpaint handles the complexity of data privacy so Viant can focus on what they do best — running high-impact campaigns that reach the right patients and drive measurable results.

Let's Talk.

You bring the strategy. We'll make it compliant.

We'll help you launch campaigns that perform and protect patient privacy—no extra lift, no legal headaches. Let's put privacy and performance to work, together.

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