The State of Healthcare Marketing 2026

The trends in privacy and performance that are redefining the modern marketing organization

Most healthcare marketing leaders are confident they can improve ROI. But our data shows that only 1% can connect more than half their spend to patient outcomes. That mismatch is exactly why we commissioned this report.

Drawing on survey data from 200 senior healthcare marketing leaders and Freshpaint's proprietary data, this report maps the measurement gap and shows exactly what separates the organizations closing that gap from those still flying blind.

You'll Learn

Why 64% of healthcare organizations are over-indexed on Google, and what it's costing them in patient acquisition
How leading teams are turning privacy compliance from a measurement blocker into a full-funnel performance advantage
The four-stage maturity model that reveals exactly where your organization is stuck, and what the top 3% are doing differently.

Trusted by Healthcare

Find the Gaps in Your Growth Stack

Generate a comprehensive scan of all the pages on your domain(s) to see what trackers are running where, so you can quickly make the decisions that keep you compliant with privacy regulations like HIPAA.

Start Turning Privacy Into Performance

Freshpaint helps healthcare marketers stretch budgets, attribute results, and scale compliant campaigns that drive measurable growth — proving that privacy isn’t a limitation, it’s your performance advantage.