The AHA Ruling: What Healthcare Marketers Need to Know

The recent AHA lawsuit ruling on June 20, 2024, by US District Judge Mark Pittman, declared that the HHS overstepped its authority with its December 2022 guidance on combining IP addresses with health information on public websites.

This ruling underscores the reality of privacy risks and the importance of compliance. While it specifically addresses the combination of IP addresses and health information on public websites, all other aspects of HIPAA remain unaffected. The HHS continues to enforce compliance, highlighting the necessity of protecting sensitive health information.

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