Privacy-First Performance with  Freshpaint and StackAdapt 

The first compliant data-sharing solution for programmatic advertising and StackAdapt!

Freshpaint’s Healthcare Privacy Platform works effortlessly with StackAdapt, enabling healthcare marketers to achieve high-performance results with advanced programmatic advertising while keeping PHI secure and confidential.

  • Seamless Compliance: Freshpaint removes all sensitive health information before sending data to StackAdapt, ensuring privacy compliance.
  • Precise Tracking and Conversions: Combine Freshpaint’s accurate, compliant data collection with StackAdapt’s advanced targeting for secure click-through and view-through conversions.
  • Better Campaign Performance: Leverage Freshpaint’s clean, compliant data with StackAdapt for targeted ad campaigns that drive higher engagement and conversions while prioritizing privacy. Freshpaint’s server-side integration replaces the StackAdapt pixel, allowing you to govern and control data sharing.

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Direct Response, Remarketing, and Programmatic Advertising: The Privacy Pitfalls You Didn't Know

Because of necessary data privacy laws, like HIPAA and CCPA, healthcare marketers deal with a lot of complexity around how they can use digital ads. Many healthcare marketers are hesitant to use the most common types of digital advertising – direct response, programmatic, and remarketing – because of the tracking technologies that run these types of advertising. But there are ways to avoid the privacy pitfalls of the most common types of digital advertising.

Common Types of Digital Ads & Their Privacy Pitfalls

Scan Your Website For Privacy Risks

Get a comprehensive view of all the web trackers on your website so you can protect sensitive patient information. 

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