Risk & Exposure Series: Part 3

When Privacy Risk Becomes Financial Exposure

Tuesday, October 7th, 2025 | 2:00 PM ET

Risk & Exposure is a new webinar series for legal, compliance, finance, and risk leaders working in healthcare. We dig into how digital strategies drive liability, impact cyber coverage, and how to defend your organization from both legal and financial fallout.

In Part 3, we'll introduce how HIPAA and state privacy laws are clashing with marketing technologies—and creating complex risk profiles for insurers to untangle. We’ll also explore how insurance carriers, brokers, and underwriters can assess digital exposure, spot red flags in client tech stacks, and recommend remediation paths that improve insurability.

What You’ll Learn

How healthcare privacy laws and tracking tech combine to create policy exposure
Key signals underwriters should look for in martech and data-sharing practices
What to ask clients when evaluating digital risk at renewal or onboarding
How to guide clients toward remediation that reduces exposure and improves outcomes

Sign Up for Part 3

Trusted by Leading Healthcare Brands

fastpacelogowhite

Meet Your Speakers

Mallory Goodwin

Regulatory Counsel

Ray Mina_Freshpaint_Head of Marketing

Ray Mina

CMO

Andrew Correll

Founder, Post-Bind Cyber

Audit Your Website for Privacy Risks

Generate a comprehensive scan of all the pages on your domain(s) to see what trackers are running where, so you can quickly make the decisions that keep you compliant with privacy regulations like HIPAA.

web tracker report

Why Finance and Risk Leaders Choose Freshpaint

📉 CFOs and VPs of Finance: Reduce Financial Volatility

Freshpaint helped one healthcare organization save over $1 million annually by eliminating regulated data risk and lowering their cyber insurance premiums.

Make risk a predictable cost
Improve ROI on your marketing stack
Gain leverage during insurer negotiations

🛡️ CROs and VPs of Risk Management: Preserve Coverage, Avoid Exclusions

Tracking-related PHI exposure is becoming a material underwriting factor. Freshpaint gives you the risk controls insurers demand.”

Maintain eligibility for cyber insurance
Prevent policy exclusions and coverage gaps
Simplify audits with clear, documented controls

🔐 CISO & InfoSec: Seal a Critical Blind Spot

Traditional tools miss it. Freshpaint blocks PHI before it leaks to third-party platforms.

Aligns with Zero trust and data minimization
Eliminates silent PHI exposure
Reduces privacy incidents and breach investigations.

⚖️ Legal & Privacy Teams: Strengthen Defensibility

Even historical tracking exposure can cause legal and insurance issues. Freshpaint helps you close the gap and move forward.

Document compliance and risk mitigation
Avoid costly HIPAA violations and lawsuits
Stay insurable with tightening cyber policies

How it Works

Detect—Identify where PHI may be leaking via marketing tools
Prevent—Automatically block regulated data before it reaches third parties
Document—Generate audit-ready reports to support insurance and compliance efforts

Freshpaint HIPAA

"“What's validated Freshpaint as the vendor for us is that we're in control of our data. We can see everything, and we know exactly where it's going.”

Lauren Anderson, Sr. Digital Content Strategist

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