Risk & Exposure Series: Part 1

When Marketing Increases Liability: How Marketing Practices Impact Cyber Insurance Coverage

Thursday, August 28th, 2025 | 2:00 PM ET

Risk & Exposure is a new webinar series for legal, compliance, finance, and risk leaders working in healthcare. We dig into how digital strategies drive liability, impact cyber coverage, and how to defend your organization from both legal and financial fallout.

In this first session, we’ll break down how insurers are assessing marketing tech stacks—and how tactics you’ve used for years may now be driving up premiums, increasing claims denial risk, or triggering policy exclusions. Learn from legal and cyber insurance experts on what’s changed, what to watch for, and how to take back control.

What You'll Learn

How insurers evaluate your marketing stack—and what counts against you
Real examples of denied claims, higher premiums, and regulatory penalties
The full cost of privacy exposure—not just legal, but financial
What cross-functional teams need to prove defensibility
What’s coming next in the Risk & Exposure series

Sign Up for Part 1

Trusted by Leading Healthcare Brands

fastpacelogowhite

Meet Your Speakers

Mallory Goodwin

Regulatory Counsel

Andrew Correll

Founder, Post-Bind Cyber

Emily Davis

SVP, FINEX Cyber and E&O

Ray Mina_Freshpaint_Head of Marketing

Ray Mina

CMO

Audit Your Website for Privacy Risks

Generate a comprehensive scan of all the pages on your domain(s) to see what trackers are running where, so you can quickly make the decisions that keep you compliant with privacy regulations like HIPAA.

web tracker report

Why Finance and Risk Leaders Choose Freshpaint

📉 CFOs and VPs of Finance: Reduce Financial Volatility

Freshpaint helped one healthcare organization save over $1 million annually by eliminating regulated data risk and lowering their cyber insurance premiums.

Make risk a predictable cost
Improve ROI on your marketing stack
Gain leverage during insurer negotiations

🛡️ CROs and VPs of Risk Management: Preserve Coverage, Avoid Exclusions

Tracking-related PHI exposure is becoming a material underwriting factor. Freshpaint gives you the risk controls insurers demand.”

Maintain eligibility for cyber insurance
Prevent policy exclusions and coverage gaps
Simplify audits with clear, documented controls

🔐 CISO & InfoSec: Seal a Critical Blind Spot

Traditional tools miss it. Freshpaint blocks PHI before it leaks to third-party platforms.

Aligns with Zero trust and data minimization
Eliminates silent PHI exposure
Reduces privacy incidents and breach investigations.

⚖️ Legal & Privacy Teams: Strengthen Defensibility

Even historical tracking exposure can cause legal and insurance issues. Freshpaint helps you close the gap and move forward.

Document compliance and risk mitigation
Avoid costly HIPAA violations and lawsuits
Stay insurable with tightening cyber policies

How it Works

Detect—Identify where PHI may be leaking via marketing tools
Prevent—Automatically block regulated data before it reaches third parties
Document—Generate audit-ready reports to support insurance and compliance efforts

Freshpaint HIPAA

"“What's validated Freshpaint as the vendor for us is that we're in control of our data. We can see everything, and we know exactly where it's going.”

Lauren Anderson, Sr. Digital Content Strategist

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