Healthcare marketers face a challenge: balancing high-performance marketing with compliance to HIPAA and OCR’s latest guidance. While marketing demands ample data, HIPAA and OCR regulations limit data sharing. This dilemma often forces marketers to prioritize either compliance or marketing effectiveness.
However, marketers can achieve both compliance and marketing success by adopting an approach that prioritizes data governance and regulatory adherence.
VP of Marketing, Freshpaint
Lead Digital Analyst, Phase2
Generate a comprehensive scan of all the pages on your domain(s) to audit what trackers are running where, so you can quickly make the decisions that keep you HIPAA-compliant.
Engage with a growing community of healthcare marketers at Freshpaint's other in-person and on-demand events.
Freshpaint bridges the gap between patient privacy and digital marketing by ensuring sensitive data is never shared with tools that aren’t HIPAA-compliant.