Visionary Growth: How to See ROI Clearly Without Losing Sight of Compliance

For healthcare and vision marketers, the view can get blurry fast. HIPAA compliance puts guardrails around data, while digital performance demands precision. When pixels disappear and conversion tracking goes dark, proving ROI feels impossible — and marketing momentum stalls.

Join Jennie Xu, Strategic Account Executive at Freshpaint, and Matthew Jackson, Director of Consumer Media in North America at EssilorLuxottica on how leading healthcare and vision brands are closing the privacy–performance gap. You’ll learn how to sharpen your marketing vision, measure true impact, and deliver growth that’s both compliant and scalable.

You’ll Learn:

• How to regain visibility into performance data without violating HIPAA
• Compliant strategies to connect ad spend to real patient outcomes
• Frameworks for rebuilding ROI visibility post-pixel
• Real-world examples from marketers who grew fast—and stayed compliant