---
title: "On-Demand Webinar | The Attribution Gap: Measuring How Patients Really Find You"
description: Explore why traditional attribution models often provide an incomplete picture of performance, how organizations are building a more complete view of patient acquisition, and practical steps for improving attribution.
---

Beyond Google: The Multi-Channel Playbook for Healthcare Marketers

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[![](https://info.freshpaint.io/hs-fs/hubfs/raw_assets/public/fp-newsletter-theme/images/marketer2.png?width=334&name=marketer2.png) Product update Freshpaint Audiences: Better ROI with Audience Targeting Built for Healthcare Freshpaint Audiences gives healthcare marketers the power to run targeted ad campaigns that cut wasted spend, reach the right audience faster, stay fully privacy-compliant, and, most importantly, improve ROI.](https://www.freshpaint.io/freshpaint-audiences)

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[![](https://info.freshpaint.io/hs-fs/hubfs/raw_assets/public/fp-newsletter-theme/images/frame-2147226286.png?width=334&name=frame-2147226286.png) Product update Freshpaint Audiences: Better ROI with Audience Targeting Built for Healthcare Freshpaint Audiences gives healthcare marketers the power to run targeted ad campaigns that cut wasted spend, reach the right audience faster, stay fully privacy-compliant, and, most importantly, improve ROI.](https://www.freshpaint.io/freshpaint-audiences)

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On-Demand Webinar

The Attribution Gap: Measuring How Patients Really Find You

In this webinar, you’ll learn why last-click attribution often misses the full picture, especially when it comes to awareness and other upper-funnel efforts. We’ll also explore how healthcare organizations can take a more accurate approach to measuring patient acquisition across channels, and how teams can align around a shared attribution strategy that supports better growth decisions.

Powering 200+ nationwide healthcare organizations + 99.9% uptime

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Speakers

Meet Your Speakers

![Heather Linder headshot](https://info.freshpaint.io/hubfs/Heather%20Linder%20headshot.jpeg)

Heather Linder

VP Brand & Growth Marketing at OU Health

![Clint Paul Headshot](https://info.freshpaint.io/hubfs/Clint%20Paul%20Headshot.png)

Clint Paul

Director of Marketing Analytics at Hospital for Special Surgery

![Rachel Totaro](https://info.freshpaint.io/hubfs/Rachel%20Totaro.jpg)

Rachel Totaro

Director of Digital Strategy at FMOL Health

![Kate-Levin](https://info.freshpaint.io/hubfs/Kate-Levin.png)

Kate Levin

SVP, Customer Success at Freshpaint

Find the Risks in your growth stack

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Start Turning Privacy Into Performance

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