In this webinar, a payer marketing leader shares how their team solved this problem: getting enrollment-stage events — leads, application starts, completions — flowing out of their enrollment platform and back into their ad stack and attribution tools, compliantly, under a BAA.

The result: retargeting audiences built from real drop-offs. Suppression lists built from actual completions. Lookalike models seeded from application starters, not clicks. And for the first time, the ability to walk into an AEP debrief and answer the question everyone's been avoiding.

Generate a comprehensive scan of all the pages on your domain(s) to see what trackers are running where, so you can quickly make the decisions that keep you compliant with privacy regulations like HIPAA.