--- title: Freshpaint | Healthcare Privacy Platform for Labcorp description: Labcorp’s marketing team can regain campaign visibility, without compromising patient privacy with Freshpaint. Track performance, reduce cost-per-lead, and stay compliant. image: https://info.freshpaint.io/hubfs/Freshpaint-Favicon%20(32x32).png --- [![](https://assets-global.website-files.com/62962823bc0f135ff1f3fa03/62962823bc0f13d57cf3fd08_Freshpaint%20logo%20light.svg)](https://www.freshpaint.io/) Product ![Healthcare privacy platform](https://info.freshpaint.io/hubfs/freshpaint-data-governance-icon.svg) ###### Healthcare privacy platform [BAA Supported Platform](https://www.freshpaint.io/product/baa-supported-platform) [Safe by Default Approach](https://www.freshpaint.io/product/safe-by-default) [Complete Visitor Journey](https://www.freshpaint.io/product/complete-visitor-journey) [Secure Server-Side Connections](https://www.freshpaint.io/product/secure-server-side-connections) [Web Tracker Monitoring](https://www.freshpaint.io/web-tracker-monitoring) [Audiences](https://www.freshpaint.io/freshpaint-audiences) [Ad Performance](https://www.freshpaint.io/ad-performance) ![Event tracking](https://info.freshpaint.io/hubfs/data-collection-icon.svg) ###### Event tracking [Google Tag Manager Support](https://www.freshpaint.io/product/google-tag-manager-support) [Autotrack](https://www.freshpaint.io/product/autotrack) [Precision Tracking](https://www.freshpaint.io/product/precision-track-apis) ![Data Integrations](https://info.freshpaint.io/hubfs/integrate-icon.svg) ###### Data Integrations [Destinations & Sources](https://www.freshpaint.io/integrations) Use Cases [Analytics](https://www.freshpaint.io/hipaa-compliant-analytics) [Advertising](https://www.freshpaint.io/hipaa-compliant-advertising) [Maps](https://www.freshpaint.io/hipaa-compliant-maps) [Translation](https://www.freshpaint.io/translation) [Data Warehouse](https://www.freshpaint.io/product/warehouses) [Videos](https://www.freshpaint.io/engage-patients-with-privacy-first-videos) [Customers](https://www.freshpaint.io/customers) [Pricing](https://www.freshpaint.io/pricing) [Partners](https://www.freshpaint.io/become-a-partner) Resources [FAQ](https://www.freshpaint.io/blog/marketing-in-a-hipaa-world) [Blog](https://www.freshpaint.io/blog) [Privacy Hub](https://www.freshpaint.io/healthcare-privacy-hub) [Events](https://www.freshpaint.io/events-webinars) [eBooks, Reports & More](https://www.freshpaint.io/ebooks-reports-and-more) [Docs](https://freshpaint.io/documentation) [About](https://www.freshpaint.io/about) [Start free](https://info.freshpaint.io/contact-sales-old?hsLang=en) [LOG IN ➔](https://app.freshpaint.io/login) [get a demo](https://www.freshpaint.io/contact-sales) Healthcare Privacy Platform # Prove ROI on Labcorp’s Consumer Marketing Without Privacy Risk Make Labcorp’s DTC campaigns measurable and compliant. Restore visibility, track what drives patient actions, and cut wasted spend while staying HIPAA and state privacy compliant across Google, Meta, TikTok, DSPs and more. - **Drive Measurable Growth Safely:** Run high-impact campaigns, measure conversions with precision, and retarget responsibly using compliant zero- and first-party data,  not risky trackers. - **See What Moves Patients:** Track patient intent from form fills, Labcorp OnDemand, and more, then sync signals to your CRM compliantly. - **Reach the Right Audience:** Build privacy-safe audiences from onsite behavior, test interest, and more. Sync them to Meta, Google, or DSPs. - **Compliance Built-In:** Freshpaint is purpose-built for HIPAA and regulated environments, giving Legal and IT confidence while enabling Marketing to scale. ## **Meet With Freshpaint**   Trusted by Healthcare ![caresource1](https://info.freshpaint.io/hubfs/caresource1.png) ![Henry Ford Logo](https://info.freshpaint.io/hubfs/Henry%20Ford%20Logo.png) ![baptist](https://info.freshpaint.io/hubfs/baptist.svg) ![vybe](https://info.freshpaint.io/hubfs/vybe.svg) ![prioritywhite](https://info.freshpaint.io/hubfs/prioritywhite.png) ## Did Privacy Kill Labcorp's Performance Marketing? Let's Bring It Back, *Safely.* Forced to shut off tracking after legal review? You’re not alone. When pixels vanished, so did visibility—leads fell, costs climbed. Freshpaint restores full-funnel tracking for DTC campaigns, protecting patient data while keeping you HIPAA and state privacy compliant. [Reclaim Your Performance Marketing](https://freshpaint.chilipiper.com/me/jennie-xu-houck/) [![Freshpaint HIPAA](https://info.freshpaint.io/hubfs/Freshpaint%20Hero.png)](https://freshpaint.chilipiper.com/me/jennie-xu-houck/) ## "Freshpaint allows us to do more with less. We really understand where our marketing dollars are going, and we can move those dollars around to drive the best results." Arden Kaley, VP Growth Marketing ![LetsGetChecked Logo](https://info.freshpaint.io/hs-fs/hubfs/LetsGetChecked%20Logo.png?width=205&height=69&name=LetsGetChecked%20Logo.png) [SEE THE FULL STORY](https://www.freshpaint.io/case-studies/driving-efficient-marketing-letsgetcheckeds-return-to-data-driven-marketing-with-freshpaint) ## Stop Wasting Ad Spend, While Staying Compliant How much of your performance marketing is disappearing into the dark? Freshpaint restores the behavioral data Labcorp needs for precise targeting while remaining fully HIPAA-compliant. Use our ROI calculator to see what you may be leaving on the table. [ROI Calculator](https://info.freshpaint.io/roi-calculator-no-pixels?hsLang=en) ![Freshpaint ROI Calculator](https://info.freshpaint.io/hubfs/ROI%20Calculator%20Image.png) ## Get a Data Privacy Compliance Check Up Generate a comprehensive scan of all the pages on Labcorp's domain(s) to audit what trackers are running where, so you can quickly make the decisions that keep you compliant with data privacy laws and HIPAA. [SCAN MY SITE](https://info.freshpaint.io/custom-web-tracker-report?hsLang=en) ![web tracker report](https://info.freshpaint.io/hubfs/Web%20Tracker%20Report.png) ## How to Avoid Privacy Pitfalls in Med Device Marketing ### **How One Med Device Brand Cut CPL 10x After Losing the Meta Pixel** When a global diabetes brand was forced to remove the Meta Pixel, they lost 90% of leads and saw CPL spike 10x. With Freshpaint, they rebuilt attribution, restored performance, and cut CPL back down — turning compliance into a competitive comeback. [DOWNLOAD NOW](https://info.freshpaint.io/ebook-direct-to-consumer-direct-to-risk?hsLang=en) [![Med Device\_Pharma eBook Website Promo Graphic](https://info.freshpaint.io/hubfs/Med%20Device_Pharma%20eBook%20Website%20Promo%20Graphic.png)](https://info.freshpaint.io/ebook-direct-to-consumer-direct-to-risk?hsLang=en) ## Ready to See What Freshpaint Can Unlock for Labcorp? Freshpaint gives Labcorp a path to launch DTC campaigns faster, prove ROI, and protect patient trust, all at once. Book a strategy session with Jennie to learn how. [Book a time](https://freshpaint.chilipiper.com/me/jennie-xu-houck/) [![Meet Jennie](https://info.freshpaint.io/hubfs/Meet%20Jennie.png)](https://freshpaint.chilipiper.com/me/jennie-xu-houck/) ![freshpaint-logo](https://info.freshpaint.io/hubfs/freshpaint-logo.svg) © 2026 Freshpaint | Crafted in San Francisco ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://info.freshpaint.io/media-transcripts/182117257841/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://6516988.fs1.hubspotusercontent-na1.net/hubfs/6516988/LetsGetChecked%20Returns%20to%20Data-Driven%20Marketing%20with%20Freshpaint.mp4", "dateModified" : "2026-01-28T16:22:33.972Z", "description" : "LetsGetChecked Returns to Data-Driven Marketing with Freshpaint", "duration" : "PT2M26.75S", "height" : 720, "name" : "LetsGetChecked Returns to Data-Driven Marketing with Freshpaint", "thumbnailUrl" : "https://6516988.fs1.hubspotusercontent-na1.net/hubfs/6516988/LetsGetChecked%20Returns%20to%20Data-Driven%20Marketing%20with%20Freshpaint.mp4/medium.jpg", "uploadDate" : "2024-10-29T20:01:45.664Z", "width" : 1280 } ```