Freshpaint’s Healthcare Privacy Platform integrates with call tracking software Invoca so you can deliver high-performance marketing results by connecting every call conversion and web event to advertising platforms without ever sharing PHI.
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Freshpaint bridges the gap between patient privacy and digital marketing by ensuring sensitive data is never shared with tools that aren't HIPAA-compliant.
Since HHS first issued its guidance on the use of online tracking technologies, healthcare organizations have faced uncertainty. Marketers, compliance, and legal teams within these organizations often find themselves without clear directives.
To address this ambiguity, we sought insights from an expert in the field. Doriann Cain, a Partner at Faegre Drinker, generously dedicated her time to respond to a wide range of questions.
See her answers by clicking the button below 👇