How to Know When Your Digital Marketing Campaigns Are Working: Measuring what matters in healthcare marketing

Available On-Demand

Join healthcare digital marketing expert Glenn Elliott from Hackensack Meridian and Freshpaint’s VP of Marketing Ray Mina to dive into the deep end of healthcare marketing analytics. 

We all know about the razor-thin margins and challenges with getting budgets and resources in healthcare. That makes measuring performance even more important for healthcare marketing teams. So what matters most when it comes to measuring performance? What’s unique about healthcare marketing that makes it hard to measure results? And how do you do it all with a privacy-first mindset? 

In this on-demand webinar, Glenn brings his firsthand experience and digital marketing expertise to the conversation to give us insights and inspiration on how to get it right.

Expect to learn: 
  • Why anything you do in healthcare marketing is going to require a privacy-first approach
  • What the most important things are to measure in order to determine the performance of your digital marketing efforts
  • What the future of healthcare marketing analytics looks like 

Screenshot 2024-10-03 at 1.29.27 PMWatch the highlights or fill out the form to see the whole webinar👇

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Featured Speakers

Jennifer Pike

Jennifer Pike

Counsel in the Health Care Group

Ray Mina_Freshpaint_Head of Marketing

Ray Mina

VP of Marketing

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