HOUSE CALL CHICAGO AGENDA

TUESDAY, SEPTEMBER 16, 2025

WELCOME TO HOUSE CALL!
MEET & GREET MIXER | 7:00PM - 9:00PM

Location: NoMI Garden | 7th Floor @ Park Hyatt Chicago

Join us at NoMI Garden at the Park Hyatt Chicago for a relaxed meet-and-greet mixer before the event kicks off. It’s the perfect spot to take in the city views and set the tone for an inspiring day ahead.
 
Mingle with fellow attendees in a casual, open-air setting while enjoying light bites and refreshing drinks. This is a chance to connect, catch up, and start conversations in a laid-back atmosphere.
 
Whether you’re meeting new faces or reconnecting with industry friends, this mixer is all about easing into the day together and making those first connections that carry through the rest of the event.

WEDNESDAY, SEPTEMBER 17, 2025

BREAKFAST | 7:30AM - 8:15AM

Location: Salon Foyer | Grand Salon Level @ Park Hyatt Chicago (Below Lobby Level)

Kick off your day the House Call way with breakfast in the Salon Foyer at Park Hyatt Chicago.
 
We’ll have a delicious All-American breakfast—think fresh juices, fruit, pastries, bagels, eggs, bacon, and roasted potatoes, plus plenty of hot coffee and tea. On top of that, we’ll have fluffy buttermilk pancakes with all the good toppings and fresh avocado toast with seasonal fixings. To keep you fueled, housemade granola and protein bars will also be on hand.

WELCOME TO HOUSE CALL
8:15AM - 8:30AM

Location: The Grand Salon Ballroom | Grand Salon Level (Below Lobby Level)
Speakers: Ray Mina (Chief Marketing Officer @ Freshpaint)

PRIVACY-FIRST PERFORMANCE GAINS
8:30AM - 9:15AM

Location: The Grand Salon Ballroom | Grand Salon Level (Below Lobby Level)
Speakers: Ray Mina (Chief Marketing Officer @ Freshpaint), Mara Pritchard (Lead Product Manager @ Freshpaint)

HEALTH PRIVACY 101 - HEALTHCARE MARKETING AND TRACKERS: WHAT'S LEGAL, WHAT'S RISKY
9:15AM - 10:00AM

Location: The Grand Salon Ballroom | Grand Salon Level (Below Lobby Level)
Speakers: Jennifer Yoo (Partner @ Fenwick), Sari Ratican (Counsel @ Fenwick)

Description: Pixels, cookies, and session replay tools can turn everyday website activity into regulated data. This session explains the key laws that apply, including HIPAA, FTC rules, and new state privacy laws. You will walk away with a clear playbook for running marketing campaigns that stay compliant.

BREAK | 10:00AM - 10:30AM

Location: Salon Foyer | Grand Salon Level (Below Lobby Level)

Pause and recharge with a snack! 

MEASURING WHAT MATTERS: UNLOCKING HEALTHCARE MARKETING PERFORMANCE
SPONSORED BY STACKADAPT
10:30AM - 11:00AM

Location: The Grand Salon Ballroom | Grand Salon Level (Below Lobby Level)
Speakers: Kate Malham Pardes (Sr. Account Director, Healthcare Solutions @ StackAdapt) 

Description: In healthcare marketing, success depends on more than campaign execution — it hinges on how you measure impact in a privacy-first world. With HIPAA restrictions, cookie deprecation, and complex patient and HCP journeys, traditional attribution models fall short. To prove ROI and optimize spend, brands need measurement strategies built specifically for regulated industries.

Join StackAdapt and Freshpaint for a fireside chat on how to enhance measurement in healthcare marketing by partnering strategically with your programmatic DSP. We’ll discuss how compliant data foundations and privacy-safe retargeting unlock better insights, and how modern measurement approaches — from incrementality testing to omnichannel attribution — help marketers demonstrate real business value.

TRACK 1
USING PRIVACY-FIRST STRATEGIES TO DRIVE DIGITAL MARKETING PERFORMANCE
11:10AM - 11:55AM

Location: The Grand Salon Ballroom | Grand Salon Level (Below Lobby Level)
Speakers: Julie Elias (Director of Communications and Marketing @ Boston University Dental), Ray Mina (Chief Marketing Officer @ Freshpaint)

Description: Join BU Dental and Freshpaint as they share how solving for HIPAA compliance helped them unlock a 30 percent drop in acquisition costs. You’ll leave with a real-world playbook to turn privacy into your competitive edge.

TRACK 2 
HEALTH PRIVACY 201 - ENFORCEMENT HEAT: PIXELS, TRACKERS, WIRETAPS AND HOW TO BUILD A DEFENSE
11:10AM - 11:55AM

Location: The Drawing Room 1 | Grand Salon Level (Below Lobby Level)
Speakers: Jennifer Yoo (Partner @ Fenwick), Sari Ratican (Counsel @ Fenwick)

Description: Regulators and lawyers are cracking down on healthcare tracking technology. This session reviews recent cases and shows how to lower risk using tools like server-side tracking, consent gating, and HIPAA Mode. You will leave with practical strategies to protect your organization and prove compliance.

TRACK 1
BREAKING DOWN SILOS: HOW MARKETING, PRIVACY, AND OPERATIONS CAN ACTUALLY WORK TOGETHER
12:05PM - 12:50PM

Location: The Grand Salon Ballroom | Grand Salon Level (Below Lobby Level)
Speakers: Xan Spewak (Director of Privacy @ Teladoc Health), Adrienne Woods (VP, Digital Engagement @ Hackensack Meridian Health), Allison Horn (VP, Marketing @ Imagen Dental Partners), Alicia Kieffer (SVP, Practice Services @ Imagen Dental Partners), Chris Boyer (Digital Health Strategists @ @chrisboyer LLC)

Description: Collaboration across marketing, privacy, and operations is no longer optional in healthcare — it’s the only way to deliver campaigns that perform while staying compliant. But breaking down silos is easier said than done.

In this panel, Xan Spewak (Teladoc), Adrienne Woods (Hackensack Meridian Health), and Allison Horn (Imagen Dental Partners) share hard-earned lessons from inside complex organizations. They’ll explore how to navigate compliance reviews without losing momentum, align marketing with operational realities, and build cultures where privacy becomes a strategic advantage rather than a barrier.

TRACK 2 
DIGITAL TRANSFORMATION: A STRATEGIC ROUNDTABLE ON EVOLVING TEAMS, TECH, AND TACTICS
12:05PM - 12:50PM

Location: The Drawing Room 1  | Grand Salon Level (Below Lobby Level)
Speakers: Shalini Chander (Director of Product Management @ Align Technology), Andrew Chang (Chief Marketing Officer @ UChicago Medicine), Aaron Mauck (Chief Research Office @ Oboe Insights)

Description: The healthcare marketing stack is being rebuilt in real time. With traditional attribution tools disappearing, AI on the rise, and new privacy constraints shaping data flows, marketing leaders are rethinking what technology to buy, build, and integrate. This panel explores how to design a martech foundation that proves value, drives performance, and stays compliant in a regulated environment.

LUNCH | 12:50PM - 1:45PM

Location: NoMI Kitchen | 7th Floor @ Park Hyatt Chicago

Get ready to refuel with a delicious spread of fresh salads, crisp vegetables, pan-seared snapper with zesty Cajun lime, roasted chicken with a sweet honey glaze, and hearty herb-marinated cauliflower steaks. Seasonal sides like roasted baby carrots and a wild grain pilaf round out the meal. And because no lunch is complete without a sweet finish, we’ll end with vanilla bean crème brûlée topped with fresh berries and mascarpone cream.

CUSTOMER TRACK: FRESHPAINT CUSTOMERS ONLY  
FRESHPAINT CUSTOMER FORUM: HEALTHCARE MARKETING 
1:45PM - 2:45PM

Location: Drawing Room 2  | Grand Salon Level (Below Lobby Level)
Speakers: Customer Team

Description: Join us for an exclusive, 60 minute customer-only session designed specifically for healthcare marketers using Freshpaint. This interactive session is your opportunity to network, share stories, and exchange strategies with peers facing similar challenges and opportunities.

This session is all about peer-to-peer learning and connection. Bring your questions, your wins, and your challenges. You will walk away with fresh ideas, new perspectives, and valuable connections with others in your shoes.

TRACK 2   
RETAIL-INSPIRED STRATEGIES FOR ELEVATING PATIENT ENGAGEMENT
SPONSORED BY RISE
1:45PM - 2:15PM

Location: The Grand Salon Ballroom | Grand Salon Level (Below Lobby Level)
Speakers: Jeff Teitelbaum (Chief Client Services Officer @ Rise), Jennifer Hickman (Vice President, Strategic Growth Health @ Quad), Aaron Horowitz (Vice President, Business Development @ Rise)

Description: What can healthcare marketers learn from retail’s playbook of hyper-personalized, seamless, and emotionally resonant experiences? In this roundtable, Jennifer Hickman, VP of Strategic Growth Health at Quad, and Jeff Teitelbaum, VP, Client Partner at Rise, A Quad Agency, join moderator Aaron Horowitz, VP, Growth at Rise to share how healthcare organizations can adapt consumer-first strategies while honoring trust, privacy, and compliance. With Freshpaint enabling compliance and holding media accountable to outcomes, the discussion will highlight how healthcare brands can elevate patient engagement and meet the expectations of today’s empowered consumer.

PRIVACY BY DESIGN 
2:25PM - 3:10PM

Location: The Grand Salon Ballroom | Grand Salon Level (Below Lobby Level)
Speakers: Xan Spewak (Director of Privacy @ Teladoc Health), Kevin Williams (VP, Digital Products @ Planned Parenthood Federation of America)

Description: What does it take to bake privacy into the foundation of healthcare marketing — not as an afterthought, but as a product and strategy principle? In this session, Kevin Williams and Xan Spewak share how their organizations start with privacy before deploying new campaigns, tools, and digital experiences.

By walking through the 7 principles of Privacy by Design, the panelists will show how proactive privacy unlocks innovation, reduces risk, and builds long-term trust with patients.

PROVING ROI WHEN THE RULES KEEP CHANGING
3:20PM - 4:15PM

Location: The Grand Salon Ballroom | Grand Salon Level (Below Lobby Level)
Speakers: Blair Primis (Chief Marketing & User Experience Offiicer @ OrthoCarolina), Allison Horn (VP, Marketing @ Imagen Dental), Julia Elias (Director of Communications and Marketing @ Boston University Dental)

Description: Marketing in healthcare means proving ROI in one of the most heavily regulated industries — where attribution is harder, budgets are tighter, and the rules keep shifting. In this session, healthcare marketing leaders share how they measure what matters, unlock growth, and defend spend in environments where every dollar must be justified.

CLOSING SESSION
4:15PM - 4:30PM

Location: The Grand Salon Ballroom | Grand Salon Level (Below Lobby Level)
Speakers: Marc Jacobs (Chief Revenue Officer @ Freshpaint)

THE LAST TOAST:
DINNER CRUISE ON LAKE MICHIGAN | 6:00PM - 9:30PM

Location: Departing from Navy Pier, 600 E Grand Ave, Chicago, IL 60611

We’re closing out House Call Chicago in style with a private dinner cruise on Lake Michigan! Picture it: city lights, lake views, great food, and even better company aboard a private yacht. As you step onboard, you’ll be greeted with caviar and treated to a champagne tasting before we set sail. We’ll meet in the hotel lobby and head out together—buses leave promptly at 6:00 PM for Navy Pier, so don’t be late. It’s the perfect way to celebrate the day and experience the city from a whole new perspective.