HIPAA Compliant Web Analytics for Healthcare.
Turn your analytics stack into a HIPAA-Compliant Powerhouse. Freshpaint makes your existing web analytics tools—like Google Analytics—HIPAA-compliant, so you can keep measuring what matters without compromising patient privacy.
- Automatically block all HIPAA identifiers before data is ever sent, so your team can stay compliant while still accessing the insights needed to improve patient and member experiences.
- Preserve a complete view of the customer journey—without ever collecting personally identifiable information—by assigning a unique anonymous ID to each visitor.
The result? Powerful, privacy-safe analytics that fuel better decision-making across your marketing stack.
Privacy Makes Healthcare Marketing Harder
The tracking technologies on your website that power advertising and analytics are giant personal user data vacuums that put your organization at risk of violating privacy regulations.
As a healthcare marketer, you need to supply data to those tools for maximum ROI, but you have to do it in a HIPAA-compliant way. Freshpaint unlocks that ability.
"When my boss told me to get off Google Analytics my recommendation was to flip the switch with Freshpaint because we could do it fast and cost-effectively."
Lauren Anderson, Baptist Health's Sr. Digital Content Strategist
Get a HIPAA-Compliance Check Up
Generate a comprehensive scan of all the pages on your domain(s) to audit what trackers are running where, so you can quickly make the decisions that keep you HIPAA-compliant.
