Session 1 | Tracking Tech in Marketing: Why Payers are Rethinking Privacy Risk
ON-DEMAND
Legal and marketing experts break down the latest regulations targeting pixels and cookies in healthcare marketing — and share actionable strategies to help payers stay compliant without compromising digital performance.
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Session 2 | How Compliance Fuels High Performance Healthcare Marketing
ON-DEMAND
See how Priority Health, Amsive and Freshpaint combined predictive modeling with compliant data strategies to drive real member retention, without compromising on privacy. Discover how Priority Health built a seamless, privacy-first data-to-performance pipeline that actually delivered results.
👉 Prefer to read instead? Check out the blog recap here.
Session 3 | The State of Payer Marketing: 2025 Insights on Budgets, Funnels & Privacy
ON-DEMAND
In this session, marketing and healthcare strategy leaders will explore the results of an insightful survey on payer marketing, shedding light on how payers are allocating budgets, implementing funnel strategies and tackling privacy challenges to drive growth and compliance in an evolving landscape.
👉 Prefer to read instead? Check out the blog recap here.
Session 4 | Compliance and Regulation Q&A with TWO Expert Healthcare Attorneys
ON-DEMAND
State laws are heating up, legal risks are rising, and healthcare marketers are in the crosshairs. Join our special guests: legal experts Jen Pike and Jennifer Everett for a candid virtual chat on what’s changing and what to do about it.
REQUEST YOUR INVITE | Payer Marketing Masterclass LIVE!
LIMITED SEATS & DISCOUNT CODES AVAILABLE
Have FOMO? Freshpaint is sponsoring another exclusive, invitation-only event in NYC on July 17, 2025.
House Call is for marketing leaders who refuse to settle for outdated playbooks and are ready to define what’s next. We’re bringing together a curated group of senior marketers, operators, and digital experience leaders for a full day of tactical sessions, peer collaboration, and networking.
BOOK A MEETING | Mary Easley, Freshpaint Payer Expert
STRATEGY SESSION & CUSTOM WEB AUDIT
Mary helps leading payers implement HIPAA-compliant analytics and digital marketing solutions that meet evolving regulatory requirements. She has supported over 60 top payers and health systems in navigating the latest HHS web tracking guidance while maintaining strong marketing performance.
In your meeting, Mary can also provide a custom web tracker audit, including a full scan of your domain to identify which trackers are running where. Book time to see how your organization can move faster, stay compliant, and improve results.
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