Healthcare Marketing Privacy Series 

Privacy compliance and data-driven healthcare marketing don’t have to be at odds. Subscribe to this webinar series to learn more about how Freshpaint helps you unlock the marketing tools and tactics you depend on to grow your organization while maintaining HIPAA compliance.

What You’ll Learn:

  • How to get a handle on third party web trackers
  • How to minimize risk with a safe by default approach to data sharing
  • How to leverage ads and analytics in a HIPAA-compliant way
  • How to embed videos and maps without risking privacy
  • An easier way to implement and manage events

Register to Watch the Full Series
On-Demand

Or pick and choose from the individual episodes listed below.

 

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Ep. 1 | Getting a Handle on Third Party Web Trackers

ON-DEMAND

Web trackers are at the heart of HIPAA compliance for healthcare marketers. Manage them, and you’re in compliance. Mismanage them, and you could find yourself faced with a HIPAA violation or lawsuit. Learn how you can gain control over web trackers on your site through Freshpaint’s Web Tracker Management feature set.

Ep. 2 | Creating A Safe By Default Approach For Your Marketing Stack

ON-DEMAND

Building a privacy-first approach to healthcare marketing means making sure PHI is never shared with tools that aren’t HIPAA-compliant. Learn how Freshpaint’s Healthcare Privacy Platform’s safe-by-default approach is designed to give healthcare marketing teams the confidence that sensitive data is not being shared with their relied-upon tools.

Ep. 3 | Making Ads & Analytics HIPAA-Compliant

ON-DEMAND 

Healthcare marketers rely on digital advertising to meet future patients where they are. We think it’s a good thing to create awareness for consumers about how they can improve their quality of life. Learn how Freshpaint’s Healthcare Privacy Platform helps marketers continue to leverage their digital ad ecosystem and meet the patient privacy requirements mandated by HIPAA.

Ep. 4 | Making Embedded Video & Maps HIPAA-Compliant

ON-DEMAND

HHS calls out ads and analytics web trackers in their latest HIPAA guidance. But many organizations are asking the right question: If Google Analytics is a vulnerability when it comes to sharing PHI, what about other trackers we’re leveraging on our site? Learn why healthcare organizations are concerned with embedded maps and videos on their site and what you can do about it.

Ep. 5 | Making Event Management Easier For Healthcare Marketers

ON-DEMAND 

Healthcare marketers rely on digital advertising to meet future patients where they are. We think it’s a good thing to create awareness for consumers about how they can improve their quality of life. Learn how Freshpaint’s Healthcare Privacy Platform helps marketers continue to leverage their digital ad ecosystem and meet the patient privacy requirements mandated by HIPAA.