Ep. 1 | Getting a Handle on Third Party Web Trackers
ON-DEMAND
Web trackers are at the heart of HIPAA compliance for healthcare marketers. Manage them, and you’re in compliance. Mismanage them, and you could find yourself faced with a HIPAA violation or lawsuit. Learn how you can gain control over web trackers on your site through Freshpaint’s Web Tracker Management feature set.
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Ep. 2 | Creating A Safe By Default Approach For Your Marketing Stack
ON-DEMAND
Building a privacy-first approach to healthcare marketing means making sure PHI is never shared with tools that aren’t HIPAA-compliant. Learn how Freshpaint’s Healthcare Privacy Platform’s safe-by-default approach is designed to give healthcare marketing teams the confidence that sensitive data is not being shared with their relied-upon tools.
Ep. 3 | Making Ads & Analytics HIPAA-Compliant
ON-DEMAND
Healthcare marketers rely on digital advertising to meet future patients where they are. We think it’s a good thing to create awareness for consumers about how they can improve their quality of life. Learn how Freshpaint’s Healthcare Privacy Platform helps marketers continue to leverage their digital ad ecosystem and meet the patient privacy requirements mandated by HIPAA.
Ep. 4 | Making Embedded Video & Maps HIPAA-Compliant
ON-DEMAND
HHS calls out ads and analytics web trackers in their latest HIPAA guidance. But many organizations are asking the right question: If Google Analytics is a vulnerability when it comes to sharing PHI, what about other trackers we’re leveraging on our site? Learn why healthcare organizations are concerned with embedded maps and videos on their site and what you can do about it.
Ep. 5 | Making Event Management Easier For Healthcare Marketers
May 2nd, 2024
11:00AM PT | 2:00PM ET
Healthcare marketers rely on digital advertising to meet future patients where they are. We think it’s a good thing to create awareness for consumers about how they can improve their quality of life. Learn how Freshpaint’s Healthcare Privacy Platform helps marketers continue to leverage their digital ad ecosystem and meet the patient privacy requirements mandated by HIPAA.
