Track patient journeys without sharing PHI.
Freshpaint empowers healthcare marketers to run high-performance digital campaigns while ensuring HIPAA compliance for Google Analytics.
Keep essential tools like Google Analytics, Google Ads, and Facebook running effectively without risking sensitive data exposure. With HIPAA-compliant analytics for healthcare, you can track patient journeys and optimize marketing efforts without compromising compliance.
The tracking technologies on your website that power advertising and analytics are giant personal user data vacuums that put your organization at risk of violating privacy regulations.
As a healthcare marketer, you need to supply data to those tools for maximum ROI, but you have to do it in a HIPAA-compliant way. Freshpaint unlocks that ability.
Lauren Anderson, Baptist Health's Sr. Digital Content Strategist