From Billboards to Clicks: The Digital Transformation of Healthcare Marketing 

Healthcare marketing is in the middle of a massive transformation. From Billboards to Clicks explores how leading organizations are moving beyond traditional media and embracing digital strategies that are measurable, patient-centered, and privacy-first.

Through survey data and expert insights, this eBook shows how marketers are aligning with operations and compliance to drive real business outcomes—like lower acquisition costs and better patient engagement.

Whether you're updating your playbook or starting from scratch, this guide offers clear strategies to thrive in today’s digital-first healthcare landscape.

• Why traditional media is losing ground—and how digital marketing offers more precise, cost-effective alternatives.
• How leading healthcare organizations are building privacy-first marketing strategies that still deliver strong ROI.
• The biggest operational gaps holding back digital performance—and what to fix first to see real results.