How to Safely Optimize Ads from Appointment Data in Epic

Available Now

Most healthcare teams using Epic and MyChart are still optimizing Google Ads on proxy metrics like form fills and booked appointments. But revenue is driven by attended appointments.

In this webinar, we walk through a practical blueprint for connecting ad clicks to attended appointments in Epic MyChart so Google can optimize on true bottom-of-funnel outcomes. You’ll hear how a real organization navigated Epic, IT, and internal alignment, and leave with a clear plan to assess whether this is achievable in your environment.

This session includes:

• Why booked appointments are not enough for Epic-based marketing teams

• How to turn attended appointments in MyChart into a Google optimization signal

• A real-world customer walkthrough of what it actually took

• The exact stakeholders and internal steps required

• A practical Epic MyChart playbook you can take back to your team

• A simple way to assess if your organization qualifies