Privacy Risks in Your Ad Stack: Navigate Compliance & Keep Conversions

October 2, 2025, 1PM ET | 10AM PT

Scaling direct-to-consumer campaigns has never been more challenging. Marketers are under pressure to prove ROI, optimize spend, and retarget effectively, all while navigating a fast-changing landscape of HIPAA, FTC actions, and new state privacy laws. Just ask Healthline, who was fined $1.55 million for targeting ads based on IPs and page views.

Join us for a tactical session on how leading healthcare brands are transforming privacy challenges into a competitive edge, turning zero- and first-party data into campaigns that convert, without risky third-party trackers.

You'll Learn: 

• Why new state privacy laws can be stricter than HIPAA (and how to stay ahead while keeping campaigns running).
• Why Meta Pixel, GA4, and TikTok tags are now legal liabilities — and what to use instead to protect ROI.
• Safe strategies to retarget and personalize campaigns that increase conversions while reducing risk.
• How a global diabetes device brand rebuilt DTC growth at scale in the post-pixel era — proving that compliant campaigns can also be high-performing.