Meet Freshpaint at the HMPS Summit!

Freshpaint is bringing a full lineup to Salt Lake City. Here’s what’s on deck:

👉 May 4-5 All Day: Get a quick “marketing data checkup” and an immunity shot at Booth 41!

👉 May 4-5 All Day: Uncover what’s actually driving performance and where you’re leaving opportunities on the table with our experts at the Performance Lab at Booth 41.

👉 May 4 @ 7:00pm: Amsive Health x Invoca x Freshpaint Reception at Melancholy Wine & Cocktail Lounge

👉 May 5 @ 11:30am: The Legal Lab: Turning Privacy into a Marketing Advantage session with Alston & Bird

👉 May 5 @ 6:00pm: Freshpaint LIVE Dinner at Laurel Brasserie & Bar

DIVE INTO THE DETAILS BELOW!

Trusted by Healthcare

Performance Lab

Monday, May 4 - Tuesday, May 5
Location: Booth 41

Skip the surface-level booth conversations. Book time with our experts for a deeper dive into your marketing “diagnosis.” We’ll uncover what’s actually driving performance and where you’re leaving opportunities on the table.

Performance Lab Half Sheet (Presentation) (1)

Cocktails + Tapas with Amsive Health

Monday, May 4 @ 7:00pm - 9:00pm
Location: Melancholy Wine & Cocktail Lounge, 556 S. Gale Street, Salt Lake City, UT

Step away from the conference noise and into Melancholy Wine & Cocktail Lounge for tapas, cocktails, and conversations that go deeper than booth buzzwords. Join Freshpaint, Amsive Health, and Invoca plus a small group of healthcare marketers for a laid-back night in Salt Lake City.

The Legal Lab: Turning Privacy into a Marketing Advantage

Presented by: Freshpaint and Alston & Bird
Tuesday, May 5 @ 11:30 AM

Today, healthcare marketers know that privacy isn’t just a compliance requirement, but rather a foundation of sustainable, high-performing marketing. Join us in a Fireside Chat focused on how healthcare leaders are turning HIPAA, FTC enforcement, and new state privacy laws into a competitive edge. Hear how privacy-first strategies can strengthen trust, boost ROI, and power smarter, compliant marketing.

Freshpaint LIVE Salt Lake City
with BrandActive, Invoca & Viant

Dinner & Drinks @ Laurel Brasserie & Bar
Tuesday, May 5 @ 6:00 PM
Location: Inside Grand America Hotel Lobby, 555 South Main Street, Salt Lake City, UT 84111

Escape the HMPS Summit hustle and join us for Freshpaint LIVE in Salt Lake City. We're gathering a small group of healthcare leaders for a relaxed dinner with great food, honest conversations, and the opportunity to connect with peers. Leave with a few fresh ideas worth bringing back and a few new friends!

House Call Boston: Where Healthcare Marketers Get Wicked Smaht

House Call is making its next stop in Boston this June. Join a curated group of senior healthcare marketers for candid conversations on how to stretch fixed budgets, prove what’s working, and build strategies that stay resilient in today’s evolving privacy landscape. Expect actionable ideas, real peer insights, and connections you’ll carry forward long after the event.