--- title: Freshpaint | Healthcare Privacy Platform description: Freshpaint bridges the gap between patient privacy & digital marketing by ensuring sensitive data is never shared with tools that aren’t HIPAA- and CCPA-compliant. image: https://info.freshpaint.io/hubfs/Freshpaint-Favicon%20(32x32).png --- [![](https://assets-global.website-files.com/62962823bc0f135ff1f3fa03/62962823bc0f13d57cf3fd08_Freshpaint%20logo%20light.svg)](https://www.freshpaint.io/) Product ![Healthcare privacy platform](https://info.freshpaint.io/hubfs/freshpaint-data-governance-icon.svg) ###### Healthcare privacy platform [BAA Supported Platform](https://www.freshpaint.io/product/baa-supported-platform) [Safe by Default Approach](https://www.freshpaint.io/product/safe-by-default) [Complete Visitor Journey](https://www.freshpaint.io/product/complete-visitor-journey) [Secure Server-Side Connections](https://www.freshpaint.io/product/secure-server-side-connections) [Web Tracker Monitoring](https://www.freshpaint.io/web-tracker-monitoring) [Audiences](https://www.freshpaint.io/freshpaint-audiences) [Ad Performance](https://www.freshpaint.io/ad-performance) ![Event tracking](https://info.freshpaint.io/hubfs/data-collection-icon.svg) ###### Event tracking [Google Tag Manager Support](https://www.freshpaint.io/product/google-tag-manager-support) [Autotrack](https://www.freshpaint.io/product/autotrack) [Precision Tracking](https://www.freshpaint.io/product/precision-track-apis) ![Data Integrations](https://info.freshpaint.io/hubfs/integrate-icon.svg) ###### Data Integrations [Destinations & Sources](https://www.freshpaint.io/integrations) Use Cases [Analytics](https://www.freshpaint.io/hipaa-compliant-analytics) [Advertising](https://www.freshpaint.io/hipaa-compliant-advertising) [Maps](https://www.freshpaint.io/hipaa-compliant-maps) [Translation](https://www.freshpaint.io/translation) [Data Warehouse](https://www.freshpaint.io/product/warehouses) [Videos](https://www.freshpaint.io/engage-patients-with-privacy-first-videos) [Customers](https://www.freshpaint.io/customers) [Pricing](https://www.freshpaint.io/pricing) [Partners](https://www.freshpaint.io/become-a-partner) Resources [FAQ](https://www.freshpaint.io/blog/marketing-in-a-hipaa-world) [Blog](https://www.freshpaint.io/blog) [Privacy Hub](https://www.freshpaint.io/healthcare-privacy-hub) [Events](https://www.freshpaint.io/events-webinars) [eBooks, Reports & More](https://www.freshpaint.io/ebooks-reports-and-more) [Docs](https://freshpaint.io/documentation) [About](https://www.freshpaint.io/about) [Start free](https://info.freshpaint.io/contact-sales-old?hsLang=en) [LOG IN ➔](https://app.freshpaint.io/login) [get a demo](https://www.freshpaint.io/contact-sales) # Prove ROI on Direct-to-Patient Marketing Without Privacy Risk Freshpaint reconnects the full direct-to-patient funnel — from ad click to telehealth enrollment — giving pharma & med device marketers measurable, compliant visibility into what drives care. - **Reconnect the Direct-to-Patient Funnel:** Connect the dots between ad exposure, telehealth visits, and filled prescriptions/devices without compliance risk. - **Safe Tracking, Not No Tracking:** Maintain optimization on Meta, Google, and DSPs without legal exposure. - **Privacy Fuels Performance:** Stretch fixed budgets further and make better media decisions with compliant conversion data. - **Built for FTC + State Privacy Laws:** Marketing runs faster because Legal and Privacy already trust the guardrails. ## **Meet With Freshpaint**   Trusted by Healthcare ![caresource1](https://info.freshpaint.io/hubfs/caresource1.png) ![Henry Ford Logo](https://info.freshpaint.io/hubfs/Henry%20Ford%20Logo.png) ![baptist](https://info.freshpaint.io/hubfs/baptist.svg) ![prioritywhite](https://info.freshpaint.io/hubfs/prioritywhite.png) ![6666ff4ac7ff58918a67ea50_letsgetchecked-logo-n1](https://info.freshpaint.io/hubfs/6666ff4ac7ff58918a67ea50_letsgetchecked-logo-n1.png) ## Privacy Makes Pharma & Med Device Marketing Harder From awareness campaigns to patient support programs to telehealth redirects and device trial requests, life science marketing depends on data flows that can create compliance risk. You need to send performance data to ad platforms—without exposing sensitive patient data. Freshpaint makes that possible, keeping your digital campaigns measurable and optimized while staying fully compliant. [Meet with our Team](https://info.freshpaint.io/freshpaint-for-life-science) [![Make Your Ads & Analytics HIPAA Compliant](https://info.freshpaint.io/hubfs/Imported%20sitepage%20images/1.png)](https://info.freshpaint.io/freshpaint-for-life-science) ## "Freshpaint allows us to do more with less. We really understand where our marketing dollars are going, and we can move those dollars around to drive the best results." Arden Kaley, VP Growth Marketing ![LetsGetChecked Logo](https://info.freshpaint.io/hs-fs/hubfs/LetsGetChecked%20Logo.png?width=205&height=69&name=LetsGetChecked%20Logo.png) [SEE THE FULL STORY](https://www.freshpaint.io/case-studies/driving-efficient-marketing-letsgetcheckeds-return-to-data-driven-marketing-with-freshpaint) ## The New Rules of DTC: Pharma & Med Device Marketers' Guide to Growth Without Risk DTC & DTP marketing is driving growth across pharma and med devices, but it’s also leaking sensitive data. With FTC fines and new state privacy laws rewriting the rules, HIPAA exemptions no longer mean safety. This guide shows where privacy risks hide and how to rebuild compliant, high-performance tracking that protects both patient data and ROI. [DOWNLOAD NOW](https://info.freshpaint.io/new-rules-dtc-pharma-med-device-guide?hsLang=en) [![Pharma_Med Device eBook -Angled Drop Shadow](https://info.freshpaint.io/hubfs/Pharma_Med%20Device%20eBook%20-Angled%20Drop%20Shadow.png)](https://info.freshpaint.io/new-rules-dtc-pharma-med-device-guide?hsLang=en) ## Get a Data Privacy Compliance Check Up Generate a comprehensive scan of all the pages on your domain(s) to audit what trackers are running where, so you can quickly make the decisions that keep you compliant with evolving healthcare privacy rules. [SCAN MY SITE](https://info.freshpaint.io/custom-web-tracker-report?hsLang=en) ![web tracker report](https://info.freshpaint.io/hubfs/Web%20Tracker%20Report.png) ![Pharma Graphic - Illustrative](https://info.freshpaint.io/hubfs/Pharma%20Graphic%20-%20Illustrative.png) ### Ready to See What Freshpaint Can Unlock for Your DTC Campaigns? Freshpaint gives healthcare marketers a path to launch faster, prove ROI, and protect patient trust—all at once. Book a strategy session with our team to learn how. [MEET WITH FRESHPAINT](https://info.freshpaint.io/freshpaint-for-life-science) ![freshpaint-logo](https://info.freshpaint.io/hubfs/freshpaint-logo.svg) © 2026 Freshpaint | Crafted in San Francisco ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://info.freshpaint.io/media-transcripts/182117257841/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://6516988.fs1.hubspotusercontent-na1.net/hubfs/6516988/LetsGetChecked%20Returns%20to%20Data-Driven%20Marketing%20with%20Freshpaint.mp4", "dateModified" : "2026-01-28T16:22:33.972Z", "description" : "LetsGetChecked Returns to Data-Driven Marketing with Freshpaint", "duration" : "PT2M26.75S", "height" : 720, "name" : "LetsGetChecked Returns to Data-Driven Marketing with Freshpaint", "thumbnailUrl" : "https://api-na1.hubspot.com/filemanager/api/v3/files/thumbnail-redirect/182117257841?portalId=6516988&size=medium", "uploadDate" : "2024-10-29T20:01:45.664Z", "width" : 1280 } ```