Partner Webinar with Fortalice 
Using Maps to Lift Conversion Rates and Protect Patient Privacy

ON-DEMAND

Watch our experts from Freshpaint, Fortalice, and Indiana University Health discuss the importance of maps in the patient experience and how to deliver it without compromising privacy.

What You’ll Learn:
  • Why Maps Matter: Maps make finding locations and scheduling appointments frictionless. Some healthcare marketers have increased their conversion rates iby as much as 60% after embedding maps on their websites.
  • The Privacy Issues With Generic Mapping Technology: People hate being tracked by ad tech companies, but tools like Google Maps collect and share data that can reveal details about a consumer’s health journey. It’s up to healthcare organizations to go beyond the bare minimum to make privacy the priority.
  • Bridging the Gap Between User Experience and Privacy: BAA-supported maps can deliver the user-friendly features of Google Maps while being on the side of doing the most to protect consumer privacy.
Trusted by Healthcare
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proton-centre
yale
columbus
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Featured Speakers

Ray Mina_Freshpaint_Head of Marketing

Ray Mina

VP of Marketing, Freshpaint

Jeremy Rogers

Jeremy Rogers

Exec. Dir. of Digital Marketing & Experience, Indiana Univ. Health

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Bridget O'Connor

Partner, Fortalice

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Generate a comprehensive scan of all the pages on your domain(s) to audit what trackers are running where, so you can quickly make the decisions that keep you HIPAA-compliant.

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Marketing & Protect Patient Privacy

Freshpaint bridges the gap between patient privacy and digital marketing by ensuring sensitive data is never shared with tools that aren’t HIPAA-compliant.

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