When healthcare organizations make it easy for patients to find care close to them through effortless digital experiences more patients will book appointments. Leveraging embedded maps on a healthcare provider's website is a key component of creating that experience for consumers. So much so that some healthcare marketers have seen booked appointment conversion rates increase by as much as 60% when utilizing maps to help consumers find care.
Join Freshpaint's VP of Marketing Ray Mina, Indiana University Health's Executive Director of Digital Marketing & Experience Jeremy Rogers, and Fortalice's Partner Bridget O'Connor to discuss the importance of maps in the patient experience and how to deliver it in a privacy-first way.
VP of Marketing, Freshpaint
Exec. Dir. of Digital Marketing & Experience, Indiana Univ. Health
Partner, Fortalice
Generate a comprehensive scan of all the pages on your domain(s) to audit what trackers are running where, so you can quickly make the decisions that keep you HIPAA-compliant.
Engage with a growing community of healthcare marketers at Freshpaint's other in-person and on-demand events.
Freshpaint bridges the gap between patient privacy and digital marketing by ensuring sensitive data is never shared with tools that aren’t HIPAA-compliant.