On-Demand Webinar

The State of Payer Marketing: 2025 Insights on Budgets, Funnels & Privacy

Available On-Demand

Health plans face mounting challenges in building member trust and engaging diverse audiences in a competitive, highly regulated market. To thrive, they must effectively navigate digital transformation, consumer education needs and rising costs while delivering personalized, impactful marketing strategies.

In this session, marketing and healthcare strategy leaders will explore the results of an insightful survey on payer marketing, shedding light on how payers are allocating budgets, implementing funnel strategies and tackling privacy challenges to drive growth and compliance in an evolving landscape.

Learning points:

How payers are scaling advertising budgets and shifting from bottom-of-funnel tactics to full-funnel approaches
Strategies to address PHI-sharing risks, BAAs and privacy awareness
Why payers with technical teams leading privacy efforts report higher compliance maturity

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Freshpaint Empowers Payer Marketers to Thrive in a Regulated World

The tracking technologies on your website, while essential for advertising and analytics, are massive data vacuums that can expose your organization to privacy violations. As a payer marketer, you need to leverage conversion data for maximum ROI, but must do so while safeguarding member privacy and staying compliant with HIPAA, FTC, and state privacy laws. Freshpaint makes this possible, enabling you to use these tools without compromising data privacy.

Payer Marketing Challenges	With Freshpaint
Balancing high-performing marketing strategies while staying compliant with HIPAA and other regulations.	Stay Compliant Freshpaint allows you to audit, monitor, and control web trackers, ensuring your marketing efforts are always secure and compliant.
Tracking, attributing, and analyzing member interactions due to restrictions on traditional tracking technologies.	Maintain Effective Member Acquisition Continue leveraging key platforms like Google Ads and Facebook Ads to attract new members. Keep your crucial KPIs on track, from cost per lead (CPL) to member acquisition cost (MAC).
Higher acquisition costs, limited campaign optimization and less personalized member experiences.	Unlock New Opportunities with First-Party Data Enhance member engagement, optimize marketing spend, and boost retention by leveraging your first-party data. Freshpaint helps you maximize your existing tools for personalized, compliant outreach.

Get Your Custom Web Tracker Report

Scan Your Website For Privacy Risks

Freshpaint's Web Tracker Manager gives you a complete picture of all the web trackers on your website so you can protect sensitive member information.

Want to get a comprehensive scan of all the pages on your domain to audit what trackers are running where?

Freshpaint Is For Digital Marketing Payers In A Privacy-First World

Use Freshpaint to replace all your non-compliant tracking technologies so advertising and analytics tools never get PHI.