In 2023, when HHS and the FTC warned healthcare organizations about web trackers, all eyes were on Google Analytics and the Meta Pixel. Because the regulators explicitly called them out.
But these aren’t the only web trackers that could compromise your HIPAA compliance. Any tracker that collects health information and personal identifiers puts you at risk of violating HIPAA. And there are a lot of web trackers that collect health information.
To help you understand all of these web trackers, and what to do about them, we put together this guide. In it, we cover:
Generate a comprehensive scan of all the pages on your domain(s) to audit what trackers are running where, so you can quickly make the decisions that keep you HIPAA-compliant.
Engage with a growing community of healthcare marketers at Freshpaint's other in-person and on-demand events.
Freshpaint bridges the gap between patient privacy and digital marketing by ensuring sensitive data is never shared with tools that aren’t HIPAA-compliant.