eBook

When Healthcare Privacy & Marketing Collide: Overcoming a 70% Cost Per Lead Spike

Healthcare marketers are facing a perfect storm of flat and declining budgets, increasingly strict privacy regulations, and pressure to deliver results for the business. Removing ad trackers like Meta's pixel can solve privacy concerns, but causes serious performance issues such as:

  • Higher Cost Per Lead (CPL): Without accurate data, campaigns are harder to optimize, driving up CPL.
  • Wasted Marketing Spend: Inaccurate data leads to ineffective strategies and lost resources.
  • Limited Visibility: The lack of insights makes informed decision-making difficult.
Download this eBook to learn how to stay compliant while keeping marketing effective. Discover strategies to optimize your ad spend, reduce inefficiencies, and regain visibility without compromising privacy.

What you'll learn: 
  • Key healthcare privacy regulations and their impact on marketing
  • The value of digital advertising to reach members and control costs
  • How platforms like Google and Facebook use data to improve performance
  • Safe ways to restore data flow while maintaining compliance
  • Real-world case studies of success

When Privacy and Marketing Performance Collide

Get Your Copy👇
Trusted by Healthcare
columbus
baptist
vybe
modern-health
caresource1

Get a Compliance Check Up

Generate a comprehensive scan of all the pages on your domain(s) to audit what trackers are running where, so you can quickly make the decisions that keep you compliant with privacy laws like HIPAA. 

Web Tracker Monitoring - Freshpaint
IMG_7057

Events by Freshpaint

Engage with a growing community of healthcare marketers at Freshpaint's other in-person and on-demand events. 

Unlock High Performance
Marketing & Protect Patient Privacy

Freshpaint bridges the gap between patient privacy and digital marketing by ensuring sensitive data is never shared with tools that aren’t compliant with privacy laws like HIPAA.

1-4
freshpaint-logo
© 2024 Freshpaint | Crafted in San Francisco