eBook: Marketing in a HIPAA World

Healthcare marketers must constantly work to balance patient privacy concerns with the need to engage with patients on digital platforms. Updated guidance from the HHS on web tracking technology and HIPAA have complicated this balancing act, making it difficult for healthcare teams to supply important data to their most critical marketing tools in a HIPAA compliant way. 

In this guide for healthcare marketers, readers will learn how to bridge the gap between patient privacy and digital marketing quickly and cost-effectively.

Download the eBook to learn:
‍
🏥 How to navigate HHS guidance around tracking tools and technologies 
📈 How to make your most important analytics and marketing tools HIPAA compliant
🗣 How to do digital advertising without sharing protected health information

Marketing in a HIPAA World eBook

 
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Get a Compliance Check Up

Generate a comprehensive scan of all the pages on your domain(s) to audit what trackers are running where, so you can quickly make the decisions that keep you compliant with privacy laws like HIPAA.

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Events by Freshpaint

Engage with a growing community of healthcare marketers at Freshpaint's other in-person and on-demand events. 

Unlock High Performance
Marketing & Protect Patient Privacy

Freshpaint bridges the gap between patient privacy and digital marketing by ensuring sensitive data is never shared with tools that aren’t HIPAA-compliant.

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