How Digital Advertising Works in Healthcare Marketing

This eBook is a comprehensive guide that covers how advertising channels impact full funnel healthcare marketing, what data they capture from websites today, and the limited dataset they need to function.

Expect to learn: 

  • Why Healthcare can't quit traditional digital ad channels 
  • Why privacy regulations could be a hit to digital advertising performance
  • How ad channels support the marketing funnel and how each ad platform works
  • How to make high-performance advertising work in the context of privacy 

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