Beyond Google: The Multi-Channel Playbook for Healthcare Marketers

Google search didn’t become the center of healthcare marketing by accident. It was measurable, defensible, and safe.

But today, search-first growth is hitting a structural ceiling. Costs rise. Volume stalls. And the math stops working.

This playbook shows healthcare marketers how leading systems are moving beyond search dependency—by building multi-channel infrastructure that creates demand upstream, captures it downstream, and proves impact in terms finance understands.

You'll Learn How To

Define what “multi-channel” actually means in healthcare
Build first-party data foundations that work in a post-cookie, HIPAA-constrained world
Make the case for multi-channel marketing strategies to stakeholders

Trusted by Healthcare

Find the Gaps in Your Growth Stack

Generate a comprehensive scan of all the pages on your domain(s) to see what trackers are running where, so you can quickly make the decisions that keep you compliant with privacy regulations like HIPAA.

Start Turning Privacy Into Performance

Freshpaint helps healthcare marketers stretch budgets, attribute results, and scale compliant campaigns that drive measurable growth — proving that privacy isn’t a limitation, it’s your performance advantage.