See Where Your DTP Funnel Goes Dark

Connect media spend to new patient starts

The DTP patient journey extends beyond your brand site. Your measurement should, too.

Freshpaint connects activity across your site and downstream telehealth, pharmacy, and fulfillment partners so you can see which channels and touchpoints actually contribute to new patient starts.

See things like:

Where patient drop-off occurs from site visit through telehealth or fulfillment flows
First- vs. last-touch channel contribution
Cost per conversion by channel and campaign
The multi-touch paths patients take before converting
Which media investments drive real patient starts, not just clicks

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Track the Full DTP Journey — From Ad Click to Filled Script

When patients leave your branded site, measurement shouldn't stop. Freshpaint connects activity across telehealth and pharmacy partners so you can see what drives new patient starts, pinpoint drop off, optimize campaigns, and measure true CAC without exposing identifiable patient data.

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