--- title: Freshpaint | Healthcare Privacy Platform for Amgen description: Privacy-first marketing for Amgen’s DTC campaigns. Freshpaint keeps consumer digital ads measurable and optimized, without exposing PHI, so you can drive engagement and stay compliant. image: https://info.freshpaint.io/hubfs/Freshpaint-Favicon%20(32x32).png --- [![](https://assets-global.website-files.com/62962823bc0f135ff1f3fa03/62962823bc0f13d57cf3fd08_Freshpaint%20logo%20light.svg)](https://www.freshpaint.io/) Product ![Healthcare privacy platform](https://info.freshpaint.io/hubfs/freshpaint-data-governance-icon.svg) ###### Healthcare privacy platform [BAA Supported Platform](https://www.freshpaint.io/product/baa-supported-platform) [Safe by Default Approach](https://www.freshpaint.io/product/safe-by-default) [Complete Visitor Journey](https://www.freshpaint.io/product/complete-visitor-journey) [Secure Server-Side Connections](https://www.freshpaint.io/product/secure-server-side-connections) [Web Tracker Monitoring](https://www.freshpaint.io/web-tracker-monitoring) [Audiences](https://www.freshpaint.io/freshpaint-audiences) [Ad Performance](https://www.freshpaint.io/ad-performance) ![Event tracking](https://info.freshpaint.io/hubfs/data-collection-icon.svg) ###### Event tracking [Google Tag Manager Support](https://www.freshpaint.io/product/google-tag-manager-support) [Autotrack](https://www.freshpaint.io/product/autotrack) [Precision Tracking](https://www.freshpaint.io/product/precision-track-apis) ![Data Integrations](https://info.freshpaint.io/hubfs/integrate-icon.svg) ###### Data Integrations [Destinations & Sources](https://www.freshpaint.io/integrations) Use Cases [Analytics](https://www.freshpaint.io/hipaa-compliant-analytics) [Advertising](https://www.freshpaint.io/hipaa-compliant-advertising) [Maps](https://www.freshpaint.io/hipaa-compliant-maps) [Translation](https://www.freshpaint.io/translation) [Data Warehouse](https://www.freshpaint.io/product/warehouses) [Videos](https://www.freshpaint.io/engage-patients-with-privacy-first-videos) [Customers](https://www.freshpaint.io/customers) [Pricing](https://www.freshpaint.io/pricing) [Partners](https://www.freshpaint.io/become-a-partner) Resources [FAQ](https://www.freshpaint.io/blog/marketing-in-a-hipaa-world) [Blog](https://www.freshpaint.io/blog) [Privacy Hub](https://www.freshpaint.io/healthcare-privacy-hub) [Events](https://www.freshpaint.io/events-webinars) [eBooks, Reports & More](https://www.freshpaint.io/ebooks-reports-and-more) [Docs](https://freshpaint.io/documentation) [About](https://www.freshpaint.io/about) [Start free](https://info.freshpaint.io/contact-sales-old?hsLang=en) [LOG IN ➔](https://app.freshpaint.io/login) [get a demo](https://www.freshpaint.io/contact-sales) Healthcare Privacy Platform # **Prove ROI on Amgen’s Consumer Marketing Without Privacy Risk** Make Amgen’s DTC campaigns measurable and compliant, from Repatha and AmgenNow to Otezla. Restore visibility, track what drives patient actions, and cut wasted spend while staying HIPAA and state privacy compliant across Google, Meta, TikTok, DSPs and more. - **Drive Measurable Growth Safely:** Run high-impact campaigns, measure conversions with precision, and retarget responsibly using compliant zero- and first-party data,  not risky trackers. - **See What Moves Patients:** Track patient intent from form fills, copay eligibility, and AmgenNow, then sync signals to your CRM compliantly. - **Reach the Right Audience:**  Build privacy-safe audiences from onsite behavior, diagnosis interest, and more. Sync them to Meta, Google, or DSPs. - **Compliance Built-In:** Freshpaint is purpose-built for regulated healthcare environments, giving Legal and IT confidence while enabling Marketing to scale. **![AmgenWhiteLogo](https://info.freshpaint.io/hs-fs/hubfs/AmgenWhiteLogo.png?width=219&height=56&name=AmgenWhiteLogo.png)** ## **Meet With Freshpaint**   Trusted by Healthcare ![caresource1](https://info.freshpaint.io/hubfs/caresource1.png) ![Henry Ford Logo](https://info.freshpaint.io/hubfs/Henry%20Ford%20Logo.png) ![baptist](https://info.freshpaint.io/hubfs/baptist.svg) ![vybe](https://info.freshpaint.io/hubfs/vybe.svg) ![prioritywhite](https://info.freshpaint.io/hubfs/prioritywhite.png) ## The Privacy Challenge for Amgen's DTC Campaigns & AmgenNow Program From Repatha awareness sites to Amgen's Copay, AmgenNow and SupportPlus pages, Amgen’s DTC campaigns depend on tracking technologies that can put you at regulatory risk. You need to send performance data to Google, Meta, and other ad platforms without exposing PHI. Freshpaint makes that possible, keeping your digital ads measurable and optimized while staying fully compliant. [Reclaim Your Performance Marketing](https://freshpaint.chilipiper.com/me/jennie-xu-houck/meeting-with-jennie) [![1200x628 (6)](https://info.freshpaint.io/hubfs/1200x628%20(6).png)](https://freshpaint.chilipiper.com/me/jennie-xu-houck/meeting-with-jennie) ## "Freshpaint allows us to do more with less. We really understand where our marketing dollars are going, and we can move those dollars around to drive the best results." Arden Kaley, VP Growth Marketing ![LetsGetChecked Logo](https://info.freshpaint.io/hs-fs/hubfs/LetsGetChecked%20Logo.png?width=205&height=69&name=LetsGetChecked%20Logo.png) [SEE THE FULL STORY](https://www.freshpaint.io/case-studies/driving-efficient-marketing-letsgetcheckeds-return-to-data-driven-marketing-with-freshpaint) ## Get a Data Privacy Compliance Check Up Generate a comprehensive scan of all the pages on Amgen's domain(s) to audit what trackers are running where, so you can quickly make the decisions that keep you compliant with data privacy laws and HIPAA. [SCAN MY SITE](https://info.freshpaint.io/custom-web-tracker-report?hsLang=en) ![web tracker report](https://info.freshpaint.io/hubfs/Web%20Tracker%20Report.png) ## How to Avoid Privacy Pitfalls in Med Device Marketing ### **How One Med Device Brand Cut CPL 10x After Losing the Meta Pixel** When legal forced the removal of tracking, leads dropped 90% and cost-per-lead skyrocketed. But instead of flying blind, this global diabetes brand partnered with Freshpaint to rebuild smarter. Read how they turned a privacy crisis into a performance comeback and what Amgen can learn from their playbook. [DOWNLOAD NOW](https://info.freshpaint.io/ebook-direct-to-consumer-direct-to-risk?hsLang=en) [![Med Device\_Pharma eBook Website Promo Graphic](https://info.freshpaint.io/hubfs/Med%20Device_Pharma%20eBook%20Website%20Promo%20Graphic.png)](https://info.freshpaint.io/ebook-direct-to-consumer-direct-to-risk?hsLang=en) ## Ready to See What Freshpaint Can Unlock for Amgen? Freshpaint gives Amgen a path to launch DTC campaigns faster, prove ROI, and protect patient trust, all at once. Book a strategy session with Jennie to learn how. [Book a Time](https://freshpaint.chilipiper.com/me/jennie-xu-houck/meeting-with-jennie) [![Meet Jennie](https://info.freshpaint.io/hubfs/Meet%20Jennie.png)](https://freshpaint.chilipiper.com/me/jennie-xu-houck/meeting-with-jennie) ![freshpaint-logo](https://info.freshpaint.io/hubfs/freshpaint-logo.svg) © 2026 Freshpaint | Crafted in San Francisco ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://info.freshpaint.io/media-transcripts/182117257841/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://6516988.fs1.hubspotusercontent-na1.net/hubfs/6516988/LetsGetChecked%20Returns%20to%20Data-Driven%20Marketing%20with%20Freshpaint.mp4", "dateModified" : "2026-01-28T16:22:33.972Z", "description" : "LetsGetChecked Returns to Data-Driven Marketing with Freshpaint", "duration" : "PT2M26.75S", "height" : 720, "name" : "LetsGetChecked Returns to Data-Driven Marketing with Freshpaint", "thumbnailUrl" : "https://6516988.fs1.hubspotusercontent-na1.net/hubfs/6516988/LetsGetChecked%20Returns%20to%20Data-Driven%20Marketing%20with%20Freshpaint.mp4/medium.jpg", "uploadDate" : "2024-10-29T20:01:45.664Z", "width" : 1280 } ```